While the WhatsApp forum provides a private and convenient chat area, WhatsApp marketing will still receive the full attention of the sellers. We have included many other reasons why you need WhatsApp marketing strategy right now.
WhatsApp is the most popular chat forum in the world where users can send messages, make phone calls, make video calls, send voice memos and locations, create and share photos, videos, and other files on mobile and desktop.
Provides end-to-end encryption and free real-time communication with users on the platform. It has evolved from a closed text-based forum to a place where people share views and stories with others.
Calling features have paved the way for international chats, and the installation of multiple media formats has made WhatsApp a source of entertainment.
Most marketers think it is a challenge to build an audience on WhatsApp. But if you already have your target audience list on your customers' data platform with email addresses, contact numbers, and other information, you just need to find out if they are using WhatsApp or inviting them.
Another concern for traders is that they do not want to interfere by sending users WhatsApp messages directly. However, intelligent, timely, and consistent messages can help you to access them without hindrance.
10 Reasons To Create A WhatsApp Marketing Strategy
Let’s take a look at why you need WhatsApp marketing strategy as part of your marketing portfolio:
1. WhatsApp is a widely used messaging platform
According to the WhatsApp blog, the forum connects more than two billion users worldwide, making it the most popular messaging app today. As of July 2019, MessengerPeople has confirmed that WhatsApp has 1600 million active users every month. With such a large audience that you can handle it, you can use it to effectively connect 1: 1 with your target audience.
2. People prefer to use telephone conversation
Reaching your audience through their favorite channel is essential to any marketing strategy. According to Business2Community, "more people use their smartphones to send text messages than those who call and more than 90% of American teens use messaging or SMS services."
Using a good conversation is essential to connecting with your target audience. Having a product account on WhatsApp can ensure that you are always available to users and can reach their agreement.
3. Your intended audience is now on WhatsApp
According to Experian marketing Services:
WhatsApp is between the ages of 36
71% of users are in the age group 18-44
According to Sumo.com, WhatsApp is now growing in popularity with American users, and “As a marketer armed with this knowledge, you are faced with two situations. You are marketing an international audience, so WhatsApp needs to be on your radar IMMEDIATELY. You are marketing the American audience, so you have a chance to get it ahead of time. ”
Since the app has a global user base, it is a destination for different segment of viewers, even if you advertise in the U.S. or in other countries.
4. WhatsApp provides high user engagement
The HootSuite blog notes the impressive levels of messaging applications with 98% of mobile messages being opened and read, and 90% being answered within three seconds of detection.
So your marketing message at every opportunity will be opened and read on WhatsApp. WhatsApp status, read receipts have also enhanced user engagement in WhatsApp. Additionally, you will be able to chat with your customers in real time, and have two conversations like a mobile store. This direct link helps your customers feel more connected to you.
5. Permit-based marketing is very high on WhatsApp
Contrary to the popular belief that WhatsApp marketing is not as effective as it may be, the forum offers login-based marketing. You cannot simply search or purchase contacts. You can ask them to share their number or send you a message first (or they can mark you as spam). In both cases, you respect the right of users to reject or accept your marketing message. And you end up with a very diverse audience that is interested in your marketing message.
6. You can personalize conversations on WhatsApp
One-to-one collaboration helps your business meet the unique needs of your customers and needs. This makes your message more relevant and authentic.
For example, if a clothing brand is connected to its regular customers via WhatsApp and knows their shopping preferences, they can send important messages and deals to them, such as New Arrivals - Your Summer Dresses!
7. A different feature is set for different marketing needs
In addition to personal messages, WhatsApp offers many features for advertisers to use.
Groups bring people together with like-minded people to share ideas and ideas. With a maximum size of 256, you can gather your most important customers to share product previews, pre-deals, etc. Keep the group theme relevant to users so they can find it.
Streaming is a feature that can send a message to your recipients of the broadcast list. It is a great way to raise awareness about your brand and products and to share ads.
The condition can be used in a variety of ways. Create short product demo videos and share customer information. You can show pictures about product information or use your status to joke with your customers or share updates in real time.
Sharing links to your products or services, PDFs or documents as examples, video product demonstrations, audio files informing customers or how to do so can help inform and engage audiences. You can also share your location so customers can reach you easily, and share your customer service contacts and updates.
Calling You can contact your overseas customers via voice calls. If you are a B2B company, upgrade your video calls for free demos and direct consultation.
8. WhatsApp Business API for different organizational needs
WhatsApp provides SMB Business applications to create business profiles, share website, opening hours, contact details, and create free and offline messaging messages. You can also merge third-party chatbots for a fee.
The Business API is for large organizations that wish to send automated updates, notifications, customer tracking information, and pay for the messages they send. This gives advertisers unparalleled access to the base of the users involved.
9. Customer service for advanced customer information
Incorporating customer service into your WhatsApp marketing strategy can help create a unique customer experience. You can use chat to resolve customer inquiries, updates about product tracking and delivery, customer access via voice calls, and integrate chatbots for a seamless shopping experience. As a fast communication system, you can reach your customers anytime, anywhere.
10. WhatsApp is free
WhatsApp marketing is free unless you use the Business API or integrate chatbots from third parties. And that is a good reason to use it. The platform's unique marketing proposal is that it is a free site with a list of features, a comprehensive and engaging user base, the ability to share content using multiple media formats, and the ability to communicate with customers seamlessly.
Concluding thoughts
WhatsApp can be a great marketing opportunity if you can create product awareness through other digital channels like social media, websites, etc. To help you get started, we leave you tips for an effective WhatsApp marketing strategy:
User approval is important before you start sending them your marketing messages.
Submit relevant content.
Focusing on personal communication and one-on-one communication will help you better communicate with your customers.
Use sharing options and various content formats to engage customers.
Video messages and status contribute to creating product awareness and solving customer problems.
Groups and broadcast messages can help you share general information such as contact details, service center details, frequently asked questions, product launches, offers, and deals.
Use interactive maps to help customers access your visible areas.
Use WhatsApp for Business to get automated messages and share business-related information.
Reach out and have a dedicated team to respond to your customers' messages via chat and calls.
WhatsApp is an excellent form of customer service, resolves queries, shares FAQs, tracks delivery of Computer Technologies, and active chatbots. Taking full advantage of the platform can help you bring unique customer experience.
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