As a result of new emerging markets, changing consumer perceptions, and reliance on technology as well as digital production, the automotive sales industry is undergoing an earthquake shift.
McKinsey market research reveals that the global automotive industry is expected to grow at a rate of 3% per year by 2030. The study also revealed that business models in the industry will be subject to change, with a strong focus on e-commerce. McKinsey survey found that 80% of industry players are not ready for change mainly due to inadequate digital installation resources.
What does this mean for you?
There is no longer a market for a few big players. Anyone can enter the automotive market industry worldwide and reap the benefits. If you are selling car parts and car accessories, this is the perfect time to go online. If the COVID-19 epidemic has taught us something, the importance of having a product online.
How Do You Successfully Sell Car/Auto Parts Online?
To stay ahead of the competition and ensure a successful e-commerce business that sells car parts, you need to plan and prepare well.
1. eBay and Amazon are not enough: A website is required!
While you may feel like testing the waters by selling your products on commerce portals like eBay and Amazon, it is best to have an e-commerce website of your own. Online shopping sites are full of annoyances and add to your marketing costs. Also, your product must meet the requirements of the platforms before you can start selling on it.
Instead, choosing to build a Magento e-commerce store will give you complete independence in your decisions about what to sell, how, and when. By setting up your e-commerce store, you will enjoy a direct contact channel with customers and ensure a better shopping experience. Additionally, you can use a plugin like a product feed generator to automatically generate shopping feeds on multiple shopping comparison sites and make your job easier.
2. What E-Commerce Features Are Needed For A Car/Auto Parts Website?
One important feature of a car parts website is that your customer's focus will not be on product attributes such as color, weight, touch, texture, etc. Instead, they will want to know if the default part is compatible with the car model. in question. This unique shopping behavior of your target market separates the e-commerce store of car parts from other shopping websites.
Choosing a mobile responsive website made with SS3 + HTML 5 is provided. It will ensure that customers can access your website from any device or platform. Additionally, your target market will also determine the outcome. For example, if your customers are usually local car dealerships and garages, their focus will be on bulk purchases. It means you will have to offer higher volumes at lower cost. You will need to make your Magento e-commerce store B2B-friendly.
If you are the type of people you choose in B2C, the features of your website will change dramatically. Also, instead of focusing on lower costs, you will focus on better customer information with faster shipping options.
Whether you decide to build your car dealership and car accessories to major retailers, end users, or a combination of both, here are a few key factors that can be discussed about selling car parts online:
a. Provide advanced search features and allow customers to filter the catalog and search for the specific product you need. Create a UX that helps customers identify their car and select the default component associated with the car model.
b. The seamless navigation structure and site search bar are essential to make product search easier.
c. Since the products you sell have high technology, present simple options so customers can seek help and recommendations. From click-to-call options to chatbots, it makes solving problems easier and less difficult for consumers.
d. If you have a lot of B2B customers, you need to install a loyalty program to get purchased discounts to keep them coming back to your store.
e. Provide a systematic payment process and eliminate unnecessary measures to encourage unexpected purchases.
f. Lastly, provide features such as tracking shipping with real-time updates, easy returns and a refund management system, and stock alerts for enhanced purchase information.
3. Magento Auto/Car Parts Theme makes it easy!
Did you know that you do not have to spend endless months designing your website?
Creating an e-commerce store can be challenging. Also, this is why many businesses avoid accessing the internet. However, if you use the Magento Auto Parts theme, you can finish making the website faster.
a. Instead of creating a website design and structure from scratch, using the ready-made Magento 2 theme will provide well-thought-out designs and features for a successful e-commerce store.
b. With the theme of Magento auto parts, your choice is very important. You will find several options for selecting home page layouts, category pages, and product pages to ensure your website looks just right for your needs.
c. It is important to choose a theme designed to sell car parts because it will bring unique store features that will make your store incredibly useful to customers. For example, Magento's automated components component comes with a built-in product component finder to allow customers to get products faster.
d. Instead of choosing the most common theme and purchasing the YMM product parts separately, using the auto parts theme will ensure a simple look for the website.
e. Modern car component themes come with advanced navigation features such as advanced horizontal navigation, main menu, Ajax-based search, etc., that complement the YMM product component acquiser and deliver advanced customer information to customers.
Install Magento Auto Parts Theme to sell auto parts and car accessories online. Make use of the best Magento 2 themes for building a successful online brand.
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